Step Up the User Experience of Your Mobile App |
Posted: July 10, 2018 |
In the present mobile age, people are more inclined to mobile users to access the internet rather than any other device, which gives an advantage to app developers. However, apart from scrutinizing the apps by viewing products, reviews, and price comparisons, users are checking the overall user experience (UX) provided by the mobile app. With a large number of apps coming up every day, apps are facing tough competition, and it is important for an app not only to survive in this competition but also to be the user’s preferred choice. This is only possible if the UX provided by the mobile app is user-friendly, interesting, and having all the features that can make the app give the user with excellent feel about the app. #1: Simplicity holds the keyIn the busy environment these days, people lack patience and concentration, so they are looking for something that is simple and intuitive to use. So, the apps should provide easy navigation and simplified designs. All your products and services need to be listed properly and the whole process from product discovery to payment needs to be made easy and user-friendly. The content and the language used should also be simple and comprehensive for the user to understand. #2: Your app should be interactive and visually appealingA mobile app loaded with too much content is a big turnoff for the users. Instead, you should prefer using simple catchy images instead that can say more than words. The images should neither be too bright nor too dull depending on the industry the app is being built for. Instead of text, use more and more images to make it more interactive. It will easily grab the attention of customers. #3: Avoid lengthy login and registration proceduresThe users may get irritated with long registration procedures or a login process that takes too many credentials for authenticating the user to login. In fact, avoid sending frequent popups or making registration mandatory. However, signups and visitor data are important for your business, so you need to optimize the way signups are done. Remember that the basic purpose is to get maximum seamless information about them without offending them to leave. You can experiment with different login options like by allowing login through social media, emails, phone number etc. and check out the preference of the users. Similarly, you can experiment to find out the best time to ask the users for login or registration. #4: Provide support within your appThe customer should be guided and provided all help within the mobile app just like in a brick and mortar store where salespeople greet him and provide assistance whenever he needs. This may be done by offering live chat assistance within your mobile app that can support the user whenever they need. #5: Minimize the page loading timeIf your mobile app pages take more than 10 seconds to download, users can easily be ticked off and will leave or maybe uninstall your mobile app. So, you need to opt for a lightweight design that incorporates a simple style and a well-bedded framework. The interface should be concise and provide a user-friendly experience. #6: Integrate with social mediaTargeting mobile shoppers through social media has the dual advantage of easy signup and ease of promotion. As users can sign up via their social media accounts, they can share content from your mobile app on their social media channels and extend your reach. The user’s friends and followers see the posts and come to know about your brand and product offerings. #7: Use the latest technology trendsWith the introduction of newer technologies like AR, VR, AI, chatbot, the blockchain, cloud data services, voice first models, the UX can be enhanced to newer levels. Integrating these newer technologies can provide users with an awesome experience and make it a unique experience for them. #8: Blend new tools to provide great UXUX design witnesses the introduction of new tools on a regular basis. Though you may be following some golden basics, you should always try out mixing and blending with new tools to check out the results. For example, by using a new wireframe, you may be adopting a brand-new design process that makes you come up with something innovative. To wrap up
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